VPlay Blog
Game guides, gaming history & industry insights.
Latest posts
The Developer's Guide to Getting Your Game Featured on a Portal
Every week, our team at VPlay reviews dozens of game submissions from developers around the world. Some are polished, some are rough, some are genuinely surprising. And every single developer who subm
What Actually Happens When a Web Game Goes Viral (And Why Most Portals Aren't Ready For It)
Going viral is supposed to be the good outcome. For an ad-monetized HTML5 portal, the first 48 hours of a genuine viral spike often look much closer to an operational emergency than a celebration, and
Saudi Arabia's Gaming Investments Are Bigger Than Most People Realize
The easy version of this story writes itself: a petrostate with deep pockets decides gaming looks profitable, buys some equity stakes, collects a press cycle's worth of headlines, moves on. That frami
The Hidden Cost of App Store Discovery
For most of the last fifteen years, the 30% cut Apple and Google take on app store transactions has been treated as a fixed cost of doing business, the way a retail tenant treats rent — annoying, occa
Rewarded Ads Are Eating the Interstitial's Lunch, And Players Are Happier For It
Ask anyone who has shipped a casual mobile or web game in the last five years what they actually think of interstitial ads, and you'll usually get the same answer once they stop being diplomatic about
Why Most Web Games Monetize Worse Than Mobile Apps (And What's Changing
There's a version of the web gaming pitch that goes something like: no app store fee, no 30% tax, all the upside stays with the developer. It's not wrong, but it skips past an uncomfortable detail tha