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Game guides, gaming history & industry insights.

Going viral is supposed to be the good outcome. For an ad-monetized HTML5 portal, the first 48 hours of a genuine viral spike often look much closer to an operational emergency than a celebration, and

The easy version of this story writes itself: a petrostate with deep pockets decides gaming looks profitable, buys some equity stakes, collects a press cycle's worth of headlines, moves on. That frami

For most of the last fifteen years, the 30% cut Apple and Google take on app store transactions has been treated as a fixed cost of doing business, the way a retail tenant treats rent — annoying, occa

Ask anyone who has shipped a casual mobile or web game in the last five years what they actually think of interstitial ads, and you'll usually get the same answer once they stop being diplomatic about

There's a version of the web gaming pitch that goes something like: no app store fee, no 30% tax, all the upside stays with the developer. It's not wrong, but it skips past an uncomfortable detail tha