VPlay Blog
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Saudi Arabia's Gaming Investments Are Bigger Than Most People Realize
The easy version of this story writes itself: a petrostate with deep pockets decides gaming looks profitable, buys some equity stakes, collects a press cycle's worth of headlines, moves on. That frami
Ukraine and Romania Are Quietly Becoming Mobile Gaming's Fastest-Growing Markets
Mobile gaming market reports over the past couple of years have repeatedly flagged a cluster of Eastern European and Central Asian markets posting download and engagement growth well above global aver
Nigeria's Mobile Gaming Surge and the Myth of the "Next Billion" Player
"The next billion users" is one of those phrases that has been recycled so many times across so many tech sectors that it's stopped meaning much of anything specific. It gets attached to India, to Ind
Why Carrom Never Made It Big Outside South Asia (And What That Says About Cultural Games)
Here's a question that doesn't have a clean answer, and it's worth admitting that upfront rather than pretending otherwise: nobody really knows exactly where carrom came from. The most commonly repeat
Brazil's Casual Gaming Boom Is Bigger Than the Headlines Suggest
The number everyone quotes about Brazil is the download rank. It shows up in nearly every market report on mobile and casual gaming: Brazil sits consistently in the global top five for app and game do
How Turkish Game Studios Quietly Took Over the Match-3 Genre
Match-3 looked like a settled genre for most of the last decade. Candy Crush had won, King had been acquired by Activision Blizzard for $5.9 billion in 2016, and the conventional wisdom in mobile gami
Why the Philippines Has Become Southeast Asia's Most Underrated Mobile Gaming Market
Ask most people in the gaming industry to name Southeast Asia's biggest mobile market and they'll say Indonesia, almost reflexively, because the population number is the easiest fact to remember. Ask
Indonesia's Mobile-First Gaming Culture Is Unlike Anywhere Else
Indonesia gets called an "untapped market" often enough that the phrase has basically lost meaning, which is a shame, because the actual behavioral story underneath the cliché is specific and genuinel